K1
The Company
The K1 Licensiamento & Marketing (K1 Licensing & Marketing) manages the brand IKA and other significant Brazilian marks, following the global trend that guides successful organizations. A company created specially to work in the areas of administration, marketing and communication.
Licensing
- The K1 Licensiamento & Marketing uses a rigorous process in the choice of the licensees. The K1 Department of Product Development is responsible for enabling the licensees the mix of offers more attractive as possible;
- Its priority is to promote the brand IKA in the various media with responsibility for institutional efforts, while the licensee is responsible for promotional activities under the monitoring and prior approval of K1.